What is AMP?

What is AMP?

Google AMP (Accelerated Mobile Pages) is probably the result of a search on your mobile device in the content you review, read. In this period, when everything is moving rapidly, being serial is an extremely important component in terms of your SEO performance. On the other hand, the mobile shift of internet user behavior requires that your site be both mobile-compatible and fast. At this point, AMP is ready to help.

AMP is a Google-backed project aimed at accelerating the distribution of content through the use of stripped-down code known as AMP HTML . In easy words, the AMP pages to load much faster than normal HTML (and a Google search pre-creation ) that enables static content (invariant behavior based on user pages) is a way to create web pages .

AMP was made available in response to projects such as Facebook Instant Articles, where Facebook can host and deliver publishers ' content directly within news feeds. This means that the process of displaying a piece of content is much faster than opening an equivalent web page on a page.

Facebook's Instant Article technology is what's known as off, so the technology used to view Instant Articles is exclusive only to their platform. The AMP project is an open-source framework that uses content which is great news for Twitter, Pinterest and Google search, including platforms such as AMP HTML that is created by using means that can be used by many other companies to deliver content.

AMP is an open source publishing system developed by Google in collaboration with Twitter. Accelerated Mobile Pages enable mobile pages that provide a better and more consistent user experience. To create an AMP page, you create another version of your site and install it in accordance with Accelerated Mobile Pages standards. At the heart of the operation, the system simplifies HTML, followed by regular CSS rules and aims to provide a more convenient mobile experience for your site.

What are AMP Advantages?

• Allows your web pages to load faster. Thanks to these pages, which are offered exclusively to mobile visitors, the user experience increases. Using AMP for news sites can be a necessity. For news websites, Google can show a news feed.
• Having a free and open source framework allows everyone to use this technology.
• You can observe the increase in conversion rates of your website. Although this does not contribute much to SEO, it is something that digital marketing experts like.
• Automatically optimizes images on your site. And you don't bother editing image sizes.
  
  

Why should AMP be used?

We mentioned that AMP is a simplified, lean and simplified version of your website. Users prefer AMP version because they want fast results. Even a 1-second delay in Site speed causes visitors to lose interest and leave the site. This can lead to some losses for brands and businesses.

An increase in organic rankings was observed when websites using AMP technology were examined. Site speed is the key ranking factor for Google. As a result, you can get a better clickthrough rate(CTR).

With AMP, your website can get more attention on SERP. Google prioritizes AMP websites on its search engine results pages. You can see the lightning bolt in the search results of sites that use this technology. It allows site visitors to experience a better mobile experience.

Conversion rates have increased on e-commerce sites using AMP. The 3-second delay in page upload speeds of mobile website visitors reduces conversion rates. Speed is an important factor for keeping visitors on the page with the logic of winning fast.

Why is AMP important?

AMP, which stands for Accelerated Mobile Pages, allows you to view internet sites more conveniently via devices such as tablets and smartphones. After the related studies are done, the internet page is easily displayed on small screen devices. Given the increase in tablet and smartphone users already, it is easy to understand why AMP work is so important. By doing work for smart devices, you can increase your user audience many times, and you can also get a loyal audience on mobile.

Today, it is possible to see that many organizations are engaged in a related application work. But despite this, AMP work is being signed. The source factor for this is also capturing the audience that does not use the app. People who do not download the mobile application should also easily view the website. To ensure this, the AMP factor is resorted to. As a result of proper operations, it becomes possible to see the page reflected on the mobile screen in miles of seconds.

For more detailed information about AMP service, please contact our Emay media team.